Toolkit Download

Priming Strategy Cards

Download them HERE

A design tool for inducing the Priming Effect in real-world scenarios.

Based on the identification and classification of priming strategies, we developed a deck of priming strategy cards that can be used to inspire design solutions for any given scenario.

The front face of every card presents an actionable strategy that users can try to adopt to their own needs, while the back provides questions to provoke deeper thought, as well as real-life examples of that particular priming method.

Links to journals and articles are provided in small text at the bottom of the card, to provide legitimate references to the research work done around each strategy.







Download them HERE.

These are the worksheets that were developed in-house, using design thinking frameworks that are familiar to most designers, but translating them into an easy-to-use format for workshops.

They are best used with large cushion-boards and markers.