Nudge Workshop I

Nudging is a way of triggering behaviour change in people to encourage compliance. It is essentially concerned with human behaviour and its study. Coined by Tahler and Sunstein in the book of the same name, Nudge encompasses a range of research fields such as behavioural sciences, behavioural economics, choice architecture, cognitive science and many others.

How can habits be nudged to create social, environmental and economic impact?

In this two day workshop, participants came together to explore how we can nudge for change in Singapore. The workshop brought together multi-disciplinary teams of experts in the field of behavioural sciences, academics and change-makers from various industries. Using specially designed behavioural toolkits, participants identified and tackled issues revolving around 2 Uniquely Singaporean Themes; Public Transport Etiquette and Public Food Spaces. Speakers from various fields were also invited to share their expertise and insights on Nudge.

The session provided opportunities for multi-disciplinary exchange of knowledge and ideas. Through the workshop, the centre was also able to explore possibilities of Nudge in design. By blending behavioural principles together with design thinking skills, we believe the convergence of both skills can help us become better designers for our users.

For more information visit the Nudge website: http://www.designincubationcentre.com/nudge/