The Centre

Established in 2006, The Design Incubation Centre (DIC) is Singapore’s first dedicated industrial design research laboratory based in the Division of Industrial Design in the National University of Singapore. The Centre investigates and develops new tools of design, in order to find new possibilities for the practice of design.

As a design probe, the centre addresses and explores three spheres of research into human needs, emerging technology and social trends. It seeks to create new ideas and products that are intuitive and enriching without losing sight of the experience and encounter.

The centre’s distinct approach and emphasis into mining and discovering unmet needs enables it to redefine areas of human interaction with new technology and software that affects daily life and social behaviour. The Design Incubation Centre tries to find a new sensibility that allows it to create products that focus on the augmentation of human capability and to further examine the boundaries between physical and mental limitations.

Through projects that are self-initiated or developed in collaboration with industry, the centre aims to experiment with and develop new design methods. The centre also regularly conducts workshops as a platform for multidisciplinary collaboration and to allow for cross-pollination of ideas among participants from different disciplines.